Zach Baker

Eight-plus years in product design, focused on consumer marketplaces and the B2B tools that run them.

Experience

Led design across core B2B and B2C marketplace surfaces: client booking, search, and pro onboarding.
Pioneered an AI-assisted design-to-code workflow to uncover edge cases, product requirements, and pixel-perfect releasable code.
Operated end-to-end as the lead design voice: ran user research, conducted data analysis and insights, prototyping, product requirements, stakeholder presentations, and aided roadmap building.
Drove booking growth across the client funnel: redesigned the pro profile around how clients evaluate, and a single A/B test lifted new-client conversion 19%, worth roughly $306K a year.
Owned StyleSeat's design system in partnership with engineering, including token and component architecture and Storybook maintenance.

Improved B2B onboarding completion, product landing pages, branding updates, and design system management.
Ran user research, surveys, and prototypes to validate features ahead of development.
Partnered with product managers on ticket creation, sprint planning, and stakeholder presentations.

Worked on UX/UI of enterprise features, branded websites, and future prototypes of the Mindbody app.
Assisted in UX research and motion design.
Standardized the Mindbody design system in Sketch, and then Figma, used to build every feature by the UX/UI team.
Worked with the lead engineering manager to update the Mindbody design system to comply with WCAG 2.0 accessibility standards.

BFA in Art & Design / Graphic Design

I’m open to Product Design roles in the Bay Area or New York. If you’re hiring, or if you want to chat about design, reach out!